Hermann Simon
- Auteur
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT.
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestseller, Hidden Champions (1996), Power Pricing (1997), and Manage for Profit, Not for Market Share (2006).
Boeken van Hermann Simon
Hermann Simon
Hidden Champions of the Twenty-First Century
'Hidden Champions' are the medium-sized, little-known companies that have quietly become world market leaders in their respective industries.
Meer
Hermann Simon
Preismanagement
Naeh iibereinstimmender Meinung von Wissensehaft und Praxis hat die Bedeutung des Preises als Marketinginstrument in den letzten lahren sHindig zugenommen.
Meer
Hermann Simon
Preisstrategien für neue Produkte
Der Verfasser der vorliegenden Arbeit hat sich eine klare Aufgabe gestellt. Er will prüfen, ob und unter welchen Bedingungen die Skimming-Preisstrategie bzw.
Meer
Hermann Simon
Kundenzufriedenheit
Langfristig resultiert der Erfolg eines Untemehrnens aus der uberlegenen Qualitat seiner Produkte oder Dienstleistungen gegenuber dem Wettbewerb. Viele Untemehrnenslei tungen meinen freilich noch immer, Qualitat lasse sich vor allem durch strenge Kontrol len gewiihrleisten.
Meer