Cor Molenaar
- Auteur
Cor (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) Molenaar
€ 78,51
Boeken van Cor Molenaar
Cor (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) Molenaar
Cor Molenaar
End of Shops
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice.
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Cor Molenaar
Demand-Driven Business Strategy
• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship.
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Cor Molenaar
Why Customers Would Rather Have a Smartphone than a Car
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet?
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Cor Molenaar
Shopping 3.0
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.
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