Cor Molenaar
- Auteur
Cor (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) Molenaar
€ 77,98
Boeken van Cor Molenaar
Cor (Erasmus University, the Netherlands) Molenaar
Cor Molenaar
e-Marketing
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.
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Demand-Driven Business Strategy
• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship.
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Why Customers Would Rather Have a Smartphone than a Car
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet?
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