Cases in Hospitality Management – A Critical Incident Approach 2e
A Critical Incident Approach
Paperback Engels 2005 2e druk 9780471686934Samenvatting
Your guide to becoming an effective hospitality manager
The hospitality industry is a "people" business. Whether dealing with guests or customers, managers or coworkers, those who work in this industry interact with other people perhaps more than in any other. And unlike many other industries, graduates entering the hospitality industry will quickly be assuming managerial roles. One of the only casebooks available that focuses specifically on hospitality management, Cases in Hospitality Management prepares readers to be successful managers by providing an effective connection between hospitality management theory and real–world workplace scenarios.
Whether managing a kitchen, dining room, front desk, travel agency, fast–food restaurant, or an entire hotel, employees seek cues and reinforcement from managers to guide their behavior. Cases in Hospitality Management provides readers with the opportunity to apply their knowledge, experience, and management skills, allowing them to think quickly on their feet and react appropriately in a wide variety of settings. By analyzing and understanding the causes and effects of a number of real, critical incidents, readers will be better prepared to effectively deal with similar situations when they face them on the job.
This new, updated Second Edition features:
∗ Fifteen all–new cases dealing with a variety of managerial topics including technology, human resource management, customer service, and ethics
∗ A broad array of real industry cases, including airlines, railroads, private clubs, conference centers, travel agents, auto rental, hotels, and restaurants
∗ A new Technology section that explores data warehousing, the Internet, and electronic banking
∗ A new Service Exemplars section that presents incidents involving truly exceptional service in a variety of contexts––from trains to resorts
∗ A new Service Recovery section presents examples of companies failing to salvage service encounters that have gone awry
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Introduction.</p>
<p>PART ONE: ETHICS.</p>
<p>Case 1. Sunspot Resorts.</p>
<p>Case 2. The Hawaiian Village.</p>
<p>Case 3. A Dog–Eat–Dog World.</p>
<p>Case 4. Seaside Plantations.</p>
<p>Case 5. The Decision to Serve.</p>
<p>PART TWO: TRAINING AND DEVELOPMENT.</p>
<p>Case 6. The Promotion Decision.</p>
<p>Case 7. The Swimming Pool.</p>
<p>Case 8. Spas International.</p>
<p>Case 9. The Apprentice Chef.</p>
<p>Case 10. Bongo′s.</p>
<p>PART THREE: REWARD SYSTEMS.</p>
<p>Case 11. The University Conference Center.</p>
<p>Case 12. The New Sales Manager.</p>
<p>Case 13. The Incentive System.</p>
<p>Case 14. The River Walk Café.</p>
<p>Case 15. The Cedars.</p>
<p>PART FOUR: COMMUNICATION.</p>
<p>Case 16. The Shared Suite.</p>
<p>Case 17. Leaving From Rome.</p>
<p>Case 18. Room Service, Please.</p>
<p>Case 19. The Wounded Bird.</p>
<p>Case 20. The Three Hour Brunch.</p>
<p>PART FIVE: POLICIES.</p>
<p>Case 21. The Service Guarantee.</p>
<p>Case 22. The Parking Lot.</p>
<p>Case 23. Bank of USA.</p>
<p>Case 24. The Minibar Charge.</p>
<p>Case 25. 100% Occupancy.</p>
<p>PART SIX: GROUP DYNAMICS.</p>
<p>Case 26. The Reinstatement.</p>
<p>Case 27. The Job Opening.</p>
<p>Case 28. The Suarro Inn.</p>
<p>Case 29. Burrito Sisters.</p>
<p>Case 30. The Department Meeting.</p>
<p>PART SEVEN: TECHNOLOGY.</p>
<p>Case 31. The Amateur Travel Agent.</p>
<p>Case 32. The Concierge′s Computer.</p>
<p>Case 33. Direct Deposit.</p>
<p>Case 34. The Wireless Internet.</p>
<p>Case 35. Casino CRM.</p>
<p>PART EIGHT: PROCESS ANALYSIS.</p>
<p>Case 36. The Broadbeach.</p>
<p>Case 37. The Tarragassett Inn.</p>
<p>Case 38. The Tour Voucher.</p>
<p>Case 39. The Headwaiter.</p>
<p>Case 40. The Mystery Shopper.</p>
<p>PART NINE: SERVICE EXEMPLARS.</p>
<p>Case 41. The CD Player.</p>
<p>Case 42. Special Needs.</p>
<p>Case 43. First Class Upgrade.</p>
<p>Case 44. The Spanish Homework.</p>
<p>Case 45. The Antler Hotel.</p>
<p>PART TEN: SERVICE RECOVERY.</p>
<p>Case 46. The Stolen Sunglasses.</p>
<p>Case 47. The ICO Conference.</p>
<p>Case 48. The Airline′s Response.</p>
<p>Case 49. It Stinks.</p>
<p>Case 50. Rob Jones Corporation.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan