Cases in Consumer Behaviour
Paperback Engels 1999 9780471987819Samenvatting
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:
∗ The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
∗ The cases reflect the consumer perspective on marketing problems
∗ Each case presents a practical problem in the consumer area and poses questions for the reader.
An Instructor′s Manual is available from the publisher for lecturers using the casebook.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Yarner Water (A. Fagraeus, et al.).
<br />
<br /> The Body Shop: Societal Values in the Store (G. Antonides).
<br />
<br /> Attitudes Towards Recycling of Household Waste (M. Piacentini).
<br />
<br /> The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
<br />
<br /> But Marriage Means Sharing –
<br /> Doesn′t It..? (C. Burgoyne).
<br />
<br /> ′No One Buys No Name Trainers...′ (M. Hogg & S. Herelle).
<br />
<br /> I′m in Control (J. Mannak & J. Schoormans).
<br />
<br /> Product Placement (D. Read).
<br />
<br /> Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
<br />
<br /> Food Shopping Styles in Hungary (J. Simon, et al.).
<br />
<br /> Hurry –
<br /> Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
<br />
<br /> Consumer Borrowing Decisions (R. Ranyard).
<br />
<br /> A Single Currency for Europe –
<br /> The Euro (W. Van Raaij & Y. van Everdingen).
<br />
<br /> Age–Lite (P. Klumb).
<br />
<br /> Dissatisfied with Doing the Dishes (J. Loef).
<br />
<br /> The Behaviour of the Young Towards Luxury Products (D. Allérès).
<br />
<br /> Pasta in Europe (G. Panigyrakis & C. Veloutsou).
<br />
<br /> Andrex Comes Out of the Closet (A. Yentis & J. Bond).
<br />
<br /> Consumers′ Evaluations of Products Labelled ′Made in Europe′ (G. Schweiger, et al.).
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