Edison in the Boardroom Revisited – How Leading Companies Realize Value from Their Intellectual Property 2e

Acknowledgments xiii
<p>Chapter 1 Introduction 1</p>
<p>Why Update Edison in the Boardroom? 3</p>
<p>A Brief History 6</p>
<p>The Edison Mind–Set 11</p>
<p>The Intellectual Property Management System 18</p>
<p>Summary 25</p>
<p>Chapter 2 The Changing Environment for IP Management 27</p>
<p>The Rise of the NPE (Nonpracticing Entity) 28</p>
<p>Technology Convergence 29</p>
<p>The Arrival of the Chief Intellectual Property Officer (CIPO) 30</p>
<p>The Globalization of Business 33</p>
<p>The Changing Legal Environment 38</p>
<p>The Continuing Lack of a Formal IP Marketplace 39</p>
<p>The Rise of the IP Investor 42</p>
<p>Summary 45</p>
<p>Chapter 3 Level One: Defend Position 47</p>
<p>What Level One Companies Are Trying to Accomplish 48</p>
<p>Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51</p>
<p>Best Practices for Level One: Defend Position 56</p>
<p>Summary 68</p>
<p>Chapter 4 Level Two: Manage Costs 71</p>
<p>What Level Two Companies Are Trying to Accomplish 72</p>
<p>Best Practices for Level Two: Manage Costs 74</p>
<p>Summary 92</p>
<p>Chapter 5 Level Three: Capture Value 93</p>
<p>What Level Three Companies Are Trying to Accomplish 94</p>
<p>Best Practices for Level Three: Capture Value 95</p>
<p>Summary 118</p>
<p>Chapter 6 Level Four: Synthesize Opportunities 119</p>
<p>What Level Four Companies Are Trying to Accomplish 120</p>
<p>Best Practices for Level Four: Synthesize Opportunities 121</p>
<p>Summary 139</p>
<p>Chapter 7 Level Five: Shape the Future 141</p>
<p>What Level Five Companies Are Trying to Accomplish 142</p>
<p>The Characteristics of the Future 143</p>
<p>The Characteristics of Sustainable Corporations 143</p>
<p>Best Practices for Level Five: Shape the Future 148</p>
<p>Summary 159</p>
<p>Chapter 8 What to Do When You′re Not on the Pyramid 161</p>
<p>Is My Company on the Pyramid? 162</p>
<p>Is My Company a Candidate for the Edison Pyramid? 163</p>
<p>Characterizing IP–Indifferent Companies 164</p>
<p>How Companies Can Destroy Value 167</p>
<p>Moving toward the Edison Hierarchy 170</p>
<p>Summary 171</p>
<p>Chapter 9 The Procter &amp; Gamble Journey 173</p>
<p>Beyond Make and Sell 174</p>
<p>Out–Licensing Technology 175</p>
<p>Additional Growth via Effective Policy Changes 176</p>
<p>Reinventing and Integrating Trademarks and Brands 177</p>
<p>Looking Externally 180</p>
<p>IP as an Enabler to Innovation 184</p>
<p>Looking Forward 185</p>
<p>Appendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187<br /> Mark Radcliffe</p>
<p>Recognition of Value of IP Rights 188</p>
<p>Developments in Patent Law 194</p>
<p>Developments in Copyright Law 205</p>
<p>Developments in Trademark Law 210</p>
<p>Appendix B The Rise of Patent Aggregators 215<br /> Kent Richardson and Erik Oliver</p>
<p>Terminology 215</p>
<p>Background 216</p>
<p>Valuation of Patents in the Aggregation Context 219</p>
<p>Classification Based on Business Model 220</p>
<p>Intellectual Ventures 224</p>
<p>Patent Aggregators: Good or Bad 225</p>
<p>Future Aggregator Ecosystem Directions 226</p>
<p>Appendix C A Closer Look at IP Damages 229<br /> Eric Shih and Rob Kramer</p>
<p>Patent Damages 230</p>
<p>Entire Market Value Rule 231</p>
<p>The Road Ahead 236</p>
<p>Notes 237</p>
<p>About the Authors 243</p>
<p>Index 245</p>