Luxury the Chinese Way

<p>Introduction</p><p>PART I: THE LUXURY INDUSTRY AND THE CHINESE SOCIO-CULTURAL CONTEXT IN TRANSITION</p><p>1. The birth of luxury in China and trends since Imperial times<br>2. The impact of cultural values and habits on the luxury market<br>3. Chinese institutional and legal barriers to the development of a luxury industry<br>4. The Chinese aesthetic and the new creative movement from East to West</p><p>PART II: CHINESE CUSTOMERS – INSIGHTS INTO THE NEW CHINESE LUXURY EXPERIENCE</p><p>5. The impact of geographical expansion and new urban dynamics on client segmentation <br>6. One-, two and multiple-segment Chinese luxury clients and the rise of the middle class <br>7. Digital innovation and communication and its key role in Chinese luxury consumption<br>8. The Chinese luxury client: current profile and new attitudes</p><p>PART III: THE EMERGENCE OF THE CREATIVE PHASE – FROM INTERNATIONAL TO CHINESE BRANDS</p><p>9. Luxury tourism: the new shopping perspective<br>10. The identity of international luxury brands <br>11. Chinese luxury brands: the new creative phase and identity in the local market <br>12. 'Chineseness' in luxury: future challenges and perspectives <br></p><p>Conclusion</p><p>Bibliography<br></p>