The Definitive Guide to Google AdWords
Create Versatile and Powerful Marketing and Advertising Campaigns
Paperback Engels 2012 2012e druk 9781430240143Samenvatting
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
Geo-targeting, distribution, and placement of ads
Advanced account management and budget strategies
Keywords, metrics, and ROI management
Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
Mobile marketing implementations and strategies
Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
Specificaties
Lezersrecensies
Inhoudsopgave
<li>SEM and the Google Ecosystem </li>
<li>AdWords in Depth </li>
<li>Marketing with AdWords </li>
<li>Getting Started with AdWords </li>
<li>Local Advertising and Location Targeting </li>
<li>Keyword Strategy </li>
<li>Creating Ads and Landing Pages </li>
<li>The Display Network </li>
<li>Mobile Advertising with AdWords </li>
<li>Account Management and Optimization </li>
<li>Google Analytics and Actionable Data </li>
<li>Testing with WebSite Optimizer </li>
</ol>
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