Managing Technology from Laboratory to Marketplace
Cheating the Valley of Death
Paperback Engels 2025 9783031514234Samenvatting
Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market.
Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan