Nicole Pfeffermann,
Julie Gould
Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
Paperback Engels 2018 3e druk 9783319841847
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Specificaties
ISBN13:9783319841847
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Druk:3
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan