Dominique Barjolle,
Matthew Gorton,
Jasna Milošević Đorđević,
Žaklina Stojanović
e.a.
Food Consumer Science
Theories, Methods and Application to the Western Balkans
Gebonden Engels 2013 2013e druk 9789400759459
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
Specificaties
ISBN13:9789400759459
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:144
Uitgever:Springer Netherlands
Druk:2013
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>1 Introduction</p><p>2 Theories of Food Choice</p><p>3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) </p><p>4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries</p><p>5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans</p><p>6 Assessing Fruit Perception Using Focus Groups</p><p>7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach</p><p>8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food</p><p>9 Conclusions</p><p>Index</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan