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This book is an edited selection of key research papers published in the field of tourism management during the past ten years. It seeks to take stock of some of the seminal developments in the literature and to examine the evolution of thinking and the development of the subject area, particularly in the emergence of research sub-areas. Meer
Can technical paradigms help managers lead technical companies? In Managing and Leading for Science Professionals, Bertrand Liang explains that they can, as he explores real issues of importance for technical students and managers who want to move into leadership positions. Meer
The Business Continuity playbook provides the background and tools to create, manage, and execute all facets of an organization’s business continuity program (BCP). Meer
Web Services, Service-Oriented Architectures, and Cloud Computing is a jargon-free, highly illustrated explanation of how to leverage the rapidly multiplying services available on the Internet. Meer
This book brings to the management of nonprofit organizations and public sector organizations the kind of concepts that have long been applied to commericial firms. Meer
In this indispensable book, a widely experienced business consultant provides a complete set of analytical tools essential to successful trouble-shooting, effective planning, and making better decisions faster, more confidently, and more often. Meer
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:
Testing and Research
Analytical Techniques
Customer Acquisition
Understanding Buying
Building a Customer Database
Customer Loyalty
Communications Strategy
Communications Briefing
Direct Marketing Agencies
Budgeting
Media Planning
Electronic Channels
Print, Production, and Fulfilment
The Future of Direct Marketing
The text offers a rich blend of theory and examples from professional practice. Meer
A good question is one that takes into account who you’re asking and the situation you're in. We need to ask ourselves the right questions and dare to be brave enough to ask other people the right questions as well. Meer
"This document is a TOGAF Series Guide: The TOGAF Leader's Guide to Establishing and Evolving an EA Capability. It has been developed and approved by The Open Group, and is part of the TOGAF Standard, 10th Edition. Meer
This book examines influential ideas within Management Information Systems (MIS). Leading international contributors summarize key topics and explore a variety of issues currently being discussed in the field. Meer
Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. Meer
How can management make a meaningful contribution to the performance of public services? Around the world, public organizations face increasingly complex social issues related to globalization, migration, health crises, national security, and climate change. Meer
What can today's business managers learn from the past? A great deal, according to Richard Luecke, and in Scuttle Your Ships, he advances the premise that many of the challenges faced by management today have been confronted before by major figures in history. Meer
We all know that American business needs fixing, and there is no shortage of prescriptions: imitate the Japanese, or follow the example of successful firms, or practice right-sizing. Meer
With the passage of NAFTA and GATT, the steady integration of the European Community, and the emergence of promising new markets in Eastern Europe and the Pacific Rim, businesses around the world are globalizing their operations with unprecedented speed. Meer
This book is the first comprehensive view, based on hard evidence, of how the role of managers in organizations is changing. The business press is full of stories about managers as an endangered species. Meer
You can follow any business guru you want, be it Peter Drucker or Tom Peters. You can adopt any new management concept, from reengineering to `empowering people'. Meer
Important changes are taking place in the landscape of science, technology and industry. Policy makers and managers alike have been forced to develop new ways of thinking and acting to make the best of opportunities offered by technological change. Meer
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