Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,25

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Social Marketing Research for Global Public Health

PaperbackEngels9780199757398 4-8-2016

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. Meer

119,27

Verwachte levertijd ongeveer 11 werkdagen

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,45

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,35

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National Restaurant Association

ManageFirst

PaperbackEngels9780132724548 13-8-2012

Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments. This text focuses on CUSTOMER SERVICE topics. Meer

84,94

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Joanne Rodrigues

Product Analytics

PaperbackEngels9780135258521 7-1-2021

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Meer

56,14

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Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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Basic Marketing Research with Excel

PaperbackEngels9780135078228 5-4-2011

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer

286,54

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Case Studies in the Traditional Food Sector

GebondenEngels9780081010075 2-11-2017

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. Meer

166,60

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Guide to Producing a Fashion Show

paperbackEngels9781501335259 18-10-2018

109,18

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Perspectives on Methodology in Consumer Research

paperbackEngels9781461386117 14-12-2011

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. Meer

60,99

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David Masri

Developing Data Migrations and Integrations with Salesforce

paperbackEngels9781484242087 19-12-2018

Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information. Meer

78,43

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Philip Weinmeister

Practical Salesforce Development Without Code

paperbackEngels9781484248706 5-6-2019

Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more. Meer

78,43

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Behavioral Science in the Wild

gebondenEngels9781487527518 15-5-2022

31,96

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Sales and Revenue Generation in Sport Business

paperbackEngels9781492594222 20-10-2021

141,22

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Bonita Kolb

Marketing Research

GebondenEngels9781526419262 1-12-2017

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. Meer

292,06

Verwachte levertijd ongeveer 16 werkdagen

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David Feinleib

Bricks to Clicks

paperbackEngels9781484228043 22-5-2017

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Meer

36,19

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The Ultimate Negotiation Book

PaperbackEngels9781473688803 2-4-2020

THE ULTIMATE NEGOTIATION BOOK gives you everything you need to be a great negotiator. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. Meer

24,53

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Database Marketing

paperbackEngels9781441903327 17-4-2009

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

144,99

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Mo Willan

The Essentials of Contemporary Marketing

GebondenEngels9781472988577 5-8-2021

42,55

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Reserveer nu

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