Marketing

Andy De Bondt

De kunst van storytelling

Of je nu aan het begin van je ondernemersreis staat of al een gevestigde speler bent, dit boek geeft je de praktische tools en strategieën om van jouw merk een meeslepend verhaal te maken — eentje dat mensen niet alleen onthouden, maar ook enthousiast doorvertellen.
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Marketing

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Pagina 79 van 1.741 resultaten
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paperbackEngels9781118078464 14-2-2014
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.  Meer
115,21
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119002321 14-11-2014
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.  Meer
49,18
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781118730775 13-12-2013
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost.  Meer
24,39
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138042148 23-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
216,14
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138042162 29-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
66,78
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9783319131467 6-2-2015
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319639154 17-1-2018
This book provides users with cutting edge methods and technologies in the area of  big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319865119 4-8-2018
This book examines the uneven economy in Asia, showing how the pace of economic transformation affects prosperity and the emerging middle class. Using the Lewis turning point and the long run cycle of the rise and fall of nations as a framework, it demonstrates how demographic trends, digitization rates and consumer preferences creates business opportunities in a disruptive and uncertain world.  Meer
159,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783409142847 28-7-2005
Auch im Vertrieb gilt: Fachwissen allein ist nicht genug. Gezieltes Selbstmarketing heißt deshalb das Geheimnis erfolgreicher Verkäufer.  Meer
57,06
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783409142922 26-8-2005
"Schlagfertig im Verkauf" zeigt Schritt für Schritt, wie man schwierige Verkaufssituationen rhetorisch und mental meistert. Der Leser erfährt, wie er Einwänden spielerisch und mit Witz begegnet, die eigene Reaktionsgeschwindigkeit steigert, Körpersprache gekonnt einsetzt.  Meer
51,46
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319384788 24-9-2016
​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319377582 17-9-2016
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319130774 16-3-2015
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319130835 19-3-2015
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131580 16-3-2015
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319131610 30-1-2015
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319001487 3-6-2013
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031659249 31-8-2024
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom.  Meer
37,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319619842 6-9-2017
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.  Meer
269,39
Verwachte levertijd ongeveer 9 werkdagen

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