Reclame en verkoop

Marc Oliver Opresnik

MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition

paperbackEngels9781292146607 16-8-2016

63,39

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Jed Hallam

The Social Media Manifesto

paperbackEngels9781349444571 1-1-2013

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Meer

47,50

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Hit Brands

paperbackEngels9781349444595 1-1-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

78,51

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Brand Choice

paperbackEngels9781349523573 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

127,84

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G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

127,84

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E-book - Principles of Marketing, An Asian Perspective, Global Edition, 5th edition (e-book)

e-bookEngels9781292443805 27-7-2022

For principles of marketingcourses that require a comprehensive text. Learn how to create value throughcustomer connections and engagement The global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Meer

63,39

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292449333 28-3-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

63,39

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Principles of Marketing, Global Edition -- MyLab Marketing with Pearson eText Access Code

onbekendEngels9781292449340 2-8-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

70,54

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MyLab Marketing without Pearson eText for Principles of Marketing, Global Edition

onbekendEngels9781292449371 4-9-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

35,79

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MyLab Marketing with Pearson eText for Principles of Marketing, Global Edition

onbekendEngels9781292449388 9-10-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

64,59

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292449401 4-9-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

51,39

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

paperbackEngels9781398618572 3-1-2025

52,97

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

gebondenEngels9781398618596 3-1-2025

169,10

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Leila Fataar

Culture–Led Brands – Drive Growth, Build Resilience and Cultivate Resonance

gebondenEngels9781398619012 3-3-2025

169,10

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Hashem Aghazadeh

Principles of Marketology, Volume 2

paperbackEngels9781349720804 20-3-2019

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

64,41

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292473239 29-7-2024

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

63,39

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E-book - Marketing: Real People, Real Choices, Global Edition -- Pearson eText (OLP) 180 days Subscription (e-book)

e-bookEngels9781292474144 29-7-2024

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

42,99

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Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code

onbekendEngels9781292720647 22-7-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

70,54

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E-book - Consumer Behavior, Global Edition (e-book)

e-bookEngels9781292720654 9-11-2023

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

63,39

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MyLab Marketing without Pearson eText for Consumer Behavior, Global Edition

onbekendEngels9781292720661 25-4-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

35,79

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De sales mindset code

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

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De kunst van high end sales