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Pagina 26 van 3.743 resultaten
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gebondenEngels9780471268673 11-3-2003
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it.  Meer
38,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470487532 15-6-2012
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.  Meer
115,88
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470503928 29-10-2009
An all–in–one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling.  Meer
23,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470511985 20-3-2008
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing.  Meer
75,72
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470512005 20-3-2008
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing.  Meer
82,64
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470515808 30-11-2007
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no–one has yet brought the two issues together. This book changes that.  Meer
45,30
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470227541 19-2-2008
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short–Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.  Meer
39,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471174691 11-12-1997
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.  Meer
66,78
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9780470011461 8-4-2005
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?  Meer
56,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471236085 22-11-2002
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing.  Meer
49,46
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471296799 20-9-1999
What It Takes to be a Leader in Hospitality Sales–Principles and Techniques for Success What′s the key to success in today′s competitive hospitality industry?  Meer
208,67
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470402184 3-4-2009
In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas.  Meer
27,30
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gebondenEngels9780470454596 5-6-2009
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s?  Meer
28,70
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gebondenEngels9780471455165 19-9-2003
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well.  Meer
46,69
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gebondenEngels9780471473572 25-6-2004
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value.  Meer
49,46
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paperbackEngels9780471478690 7-1-2004
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc.  Meer
25,91
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471492115 19-1-2001
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It′s no use. You cannot outrun a bear anyway".  Meer
81,33
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470575420 16-7-2010
Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.  Meer
53,61
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471776734 30-5-2006
"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent.  Meer
35,61
Verwachte levertijd ongeveer 9 werkdagen

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