Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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DA Marca

Open Process Frameworks – Patterns for the Adaptive e–Enterprise

paperbackEngels9780471736110 16-9-2005

This excellent book offers a discussion of e–business, e–process and e–commerce design, from the standpoint of business adaptability and durability. Meer

120,03

Verwachte levertijd ongeveer 9 werkdagen

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Eric Groves

The Constant Contact Guide to Email Marketing

gebondenEngels9780470503416 16-10-2009

The leading email marketing firm shows you how to create high–impact, low–cost campaigns Email marketing is an incredibly cost–effective way to establish and build relationships that drive business success. Meer

27,30

Verwachte levertijd ongeveer 16 werkdagen

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Dan Ariely

The Dragonfly Effect

gebondenEngels9780470614150 15-10-2010

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. Meer

28,68

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WS Whyte

Enabling eBusiness – Integrating Technologies, Architectures and Applications

paperbackEngels9780471899419 24-5-2001

This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer

156,04

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Email Marketing By the Numbers

gebondenEngels9780470122457 18-5-2007

Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer

23,14

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J Wind

Digital Marketing – Global Strategies from the World′s Leading Experts

paperbackEngels9780471361220 7-2-2001

The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer

53,61

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H Chan

E–Commerce – Fundamentals & Applications

paperbackEngels9780471493037 20-11-2001

A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer

79,87

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Blockchain Applied

PaperbackEngels9780367677350 8-9-2021

Blockchain is the popular name given to the exciting, evolving world of distributed ledger technology (DLT). Blockchains offer equitable and secure access to data, as well as transparency and immutability. Meer

57,31

Verwachte levertijd ongeveer 11 werkdagen

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Blockchain Applied

GebondenEngels9780367677367 8-9-2021

184,04

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Kirti Ruikar

Advances in Construction ICT and e-Business

PaperbackEngels9780367736200 18-12-2020

This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Meer

64,35

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D. Chorafas

Transaction Management

gebondenEngels9780333719022 12-1-1998

This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches. Meer

183,99

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,23

Verwachte levertijd ongeveer 8 werkdagen

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,55

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

74,19

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Bricolage, Care and Information

gebondenEngels9780230220737 16-10-2009

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer

122,99

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Computational Advertising

GebondenEngels9780367206383 27-5-2020

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

184,04

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