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From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e–business. This second book in the MIT SMR series is aimed at those seeking to integrate e–business into their enterprises as a way of maintaining –– or establishing –– competitive advantage. Meer
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. Meer
How do you translate your business objectives into a digital marketing strategy?
What are today's best practices for content marketing, email marketing, social media and online advertising? Meer
Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer
Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. Meer
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. Meer
Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. Meer
Today’s Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce
Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Meer
Blockchain technologies are transformational: they can enable enterprises to reinvent processes and business models, and pursue radically disruptive use cases. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. Meer
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. Meer
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