Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. Meer
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Meer
The internet (web1 and web2) has already changed almost every moment of our daily lives from how we communicate with each other, how we travel, how we find and buy things to how we do our work. Meer
Following the humbling of the 'dot.coms' it is well implemented corporate portals that are ushering in a new and prosperous era of e-business. Corporate Portals Empowered with XML and Web Services provides decision makers with a clear and concise explanation of what portals are all about, why you really need a portal strategy, how you go about implementing one, and the issues you have to encounter and surmount. Meer
News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. Meer
The Ultimate Guide to YouTube for Business helps small business owners create marketing videos to help promote their products, share their story, build a community around their brand without spending a fortune—all the while making money. Meer
In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products—all on LinkedIn. Meer
Updated to fit today’s social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy’s No-B.S. Meer
eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are. Meer
Blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Successful blogger Chow--whose site makes more than $40,000 a month--reveals all the secrets that other pro bloggers won't share. Meer
The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world. Meer
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