Internet en social media

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Gerrit Heinemann

Die Neuausrichtung des App- und Smartphone-Shopping

paperbackDuits9783658191344 25-10-2017

Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für „Early Movers and Adopters“ und welche Risiken es für die „Legarts und Late Movers“ hat. Meer

68,28

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Electronic Business

paperbackDuits9783642632785 31-10-2012

Prof. Dr. Jorg Biethahn, Inhaber des Lehrstuhls fUr Wirtschaftsinformatik I an der Universitat Gottingen, vollendet am 24. Mai 2002 sein 60. Lebensjahr. Meer

90,71

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Philipp Eng

Erste Schritte im Online-Marketing

paperbackDuits9783658165697 12-1-2017

Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Meer

17,81

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Tobias Kollmann

Handbuch Digitale Wirtschaft

gebondenDuits9783658172909 11-12-2020

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Meer

281,37

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Jan Lies

Die Digitalisierung der Kommunikation im Mittelstand

paperbackDuits9783658173647 4-4-2017

Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Meer

17,81

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Exploring Omnichannel Retailing

gebondenEngels9783319982724 5-1-2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer

180,99

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Michael Ezeanaka

Facebook Advertising Made Easy In 2020

GebondenEngels9781913361068 24-5-2020

28,71

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PRIMA 2014: Principles and Practice of Multi-Agent Systems

paperbackEngels9783319131900 31-10-2014

This book constitutes the refereed proceedings of the 17th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2014, held in Gold Coast, QLD, Australia, in December 2014. Meer

60,99

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E-Commerce and Web Technologies

paperbackEngels9783319536750 15-2-2017

This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. Meer

60,99

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Jessie Y. C. Chen

HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence

paperbackEngels9783031217067 25-11-2022

This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

102,99

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Tamie Salter

Technological and Business Fundamentals for Mobile App Development

paperbackEngels9783031138546 20-10-2022

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. Meer

60,99

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Amy Van Looy

Social Media Management

paperbackEngels9783319373058 23-8-2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer

69,39

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ECML PKDD 2018 Workshops

paperbackEngels9783030134624 7-2-2019

This book constitutes revised selected papers from two workshops held at the 18th European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018, namely: MIDAS 2018 – Third Workshop on Mining Data for Financial Applications and PAP 2018 – Second International Workshop on Personal Analytics and Privacy. Meer

60,99

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Mirko Marras

Advances in Bias and Fairness in Information Retrieval

paperbackEngels9783031093159 19-6-2022

This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer

78,99

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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E-commerce Platform Acceptance

gebondenEngels9783319061207 23-6-2014

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,36

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Information Retrieval

paperbackEngels9783030567248 31-7-2020

This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer

60,99

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