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This book provides a better understanding of how intellectual property can improve economic and business performance. It focuses on three particular issues: the valuation of patents, the transfer of knowledge, and the management of innovation and intellectual property. Meer
There are relatively few women in senior executive positions and on the boards of major companies. Based upon research and in the context of contemporary management debates the authors argue the business case for promoting women to these positions in order to create more value for shareholders. Meer
Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. Meer
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Meer
Asset management Standards discussion's main focus on governance issues matches the established structural components of the Asset Management Standard's systematic classification. Meer
The third-party logistics industry is a growing field. This is the first practical handbook to support managers in the creation and negotiation of logistics contracts from the legal and economic perspective. Meer
Human resource management performs a different function and operates very differently in Asia to its practice in the US and Europe. This volume demonstrates how human resource management is enacted in Asian countries, how it is changing in response to recent economic events, and how firms are linking indigenous and external human resource management learning. Meer
Social media is not about social media. It′s about leadership and connections.
Billions of conversations are taking place in social networks every day. Meer
Learn the authentic leadership skills that drive today′s workforce to excel
Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Meer
This book describes current best practice in managing construction. It is based on case studies of leading practice responding to demands from customers that construction match the value and quality that international competition is forcing on their own businesses. Meer
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations.
Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. Meer
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