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Important changes are taking place in the landscape of science, technology and industry. Policy makers and managers alike have been forced to develop new ways of thinking and acting to make the best of opportunities offered by technological change. Meer
Why has Chrysler been twice as profitable as GM and Ford during the 1990s even though it is a much smaller company with plants that are less efficient than Ford's? Meer
Written for practitioners, this book is about corporate governance and the role of the board of directors in modern multinational companies.
Throughout the world, corporations are experiencing the second major transition in corporate governance of this century. Meer
What can today's business managers learn from the past? A great deal, according to Richard Luecke, and in Scuttle Your Ships, he advances the premise that many of the challenges faced by management today have been confronted before by major figures in history. Meer
This book brings to the management of nonprofit organizations and public sector organizations the kind of concepts that have long been applied to commericial firms. Meer
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:
Testing and Research
Analytical Techniques
Customer Acquisition
Understanding Buying
Building a Customer Database
Customer Loyalty
Communications Strategy
Communications Briefing
Direct Marketing Agencies
Budgeting
Media Planning
Electronic Channels
Print, Production, and Fulfilment
The Future of Direct Marketing
The text offers a rich blend of theory and examples from professional practice. Meer
Humanity faces complex global challenges, from technological and geopolitical shocks to social and ecological disruptions. Fear, hesitation, and avoidance won't help us overcome them. Meer
Human resource management is now more important than ever, as organisations grapple with complex economic conditions, rapid technological advancement and a changing social landscape in the twenty-first century. Meer
The focus of this book is the development and application of a middle-range theory of culture, self-identity and work behaviour. According to the authors' self-representative theory, three components are relevant to an individual's work behaviour: cultural and situational characteristics, cognitive representation of the self, and managerial practices and techniques used in an organization. Meer
This book is the first comprehensive view, based on hard evidence, of how the role of managers in organizations is changing. The business press is full of stories about managers as an endangered species. Meer
You can follow any business guru you want, be it Peter Drucker or Tom Peters. You can adopt any new management concept, from reengineering to `empowering people'. Meer
Strategic Service Management is a new approach for competitive success which embraces the major developments in service management thinking over the 1980s. Meer
Water Use Management, and Planning in the United States is designed with new college classes on water resources in mind. It provides information on hydrology, biology, geology, economics, and geography along with historical water policies and regional regulations. Meer
The third edition of Security Careers is the authoritative reference for current job descriptions and pay practices of security, compliance, and ethics occupations. Meer
For undergraduate and graduate courses in operations management.
A balanced approach to supply chain management
Smart managers understand that firms do not act alone to produce products and services. Meer
Even today, many software projects still run catastrophically over schedule and budget; some organizations simply conclude that software development can’t be managed well. Meer
Learning Team Skills offers broad, practical coverage of team skills offered in a conversational tone that encourages reader participation.
Teams offer us many advantages as an organized way to accomplish tasks – but what are the best methods and practices for harnessing the full power of a team successfully? Meer
It is commonplace that counselors, therapists, teachers, business leaders, executives, coaches, and other helping professionals -- specifically trained in group leadership -- often fail to apply their knowledge and skills to settings in which they might matter most. Meer
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