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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer
For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Meer
To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. Meer
It is the dream of every entrepreneur to find a formula for success that will allow their product or service to go viral. This success formula exists and can be seen in nature in the form of a Zoonotic: a virus that spreads exponentially and at lightning speed over the entire world. Meer
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts.
Take your content marketing skills to the next level with this comprehensive handbook. Meer
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer
Why are we focused on transforming ourselves, society and the planet?
What deeper human needs drive these transformations?
How do you turn products and services into Customer Transformations? Meer
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer
Today, the pressure to demonstrate
Marketing ROI has never been greater, and many companies are taking a more
scientific approach to marketing, and treating it as a true business discipline. Meer
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
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