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Marketing

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Pagina 66 van 1.742 resultaten
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paperbackEngels9781118430767 12-3-2013
Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products.  Meer
53,58
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781119953319 25-11-2011
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth.  Meer
42,51
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138235007 16-12-1994
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment.  Meer
217,24
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138042148 23-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
217,24
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138042162 29-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
67,12
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781119702832 29-10-2020
203,61
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119961765 29-8-2014
Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization.  Meer
49,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781137382290 30-9-2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.  Meer
37,59
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138135499 1-2-2016
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.  Meer
246,08
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138713567 24-5-2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed.  Meer
75,56
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781118011614 6-5-2011
Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non–paying customers.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292020488 8-8-2013
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292060163 26-6-2014
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138713574 1-6-2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed.  Meer
183,91
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781349128594 1-1-1993
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138837980 7-12-2015
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.  Meer
183,91
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781292400327 19-1-2023
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences.  Meer
86,14
Verwachte levertijd ongeveer 9 werkdagen
39,04
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255,30
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142,86
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