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Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292304120 19-2-2020

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer

117,34

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Dunlap

Everyday Sales Solutions: The Ultimate Manual for Driving Results, Impact, and Value

gebondenEngels9781394180240 27-6-2023

32,39

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Patricia SanMiguel

Social Media in the Fashion Industry

GebondenEngels9781032826561 7-10-2024

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer

203,40

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Patricia SanMiguel

Social Media in the Fashion Industry

PaperbackEngels9781032826578 7-10-2024

59,46

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JF Hair

Sales Force Management – 2nd Edition

paperbackEngels9781119702832 29-10-2020

203,61

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Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,89

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RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE)

paperbackEngels9781118078464 14-2-2014

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Meer

115,80

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M Jensen

Setting Profitable Prices + Website – A Step–by–St ep Guide to Pricing Strategy––Without Hiring a Consultant

paperbackEngels9781118430767 12-3-2013

Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer

53,58

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K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,44

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M Dunn

The Guide to Getting Paid – Weed Out Bad Paying Customers, Collect on Past Due Balances and Avoid Bad Debt

gebondenEngels9781118011614 6-5-2011

Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non–paying customers. Meer

27,28

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G Elliott

Marketing 2e + iStudy Version 2 Registration Card

paperbackEngels9781118389003 14-10-2016

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

121,34

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Marketing Research Methods

GebondenEngels9781108834988 28-1-2021

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Meer

166,79

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Data Mining for Design and Marketing

PaperbackEngels9781138113473 7-6-2017

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer

99,48

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Kumar

Marketing Research, Thirteenth Edition

paperbackEngels9781119497585 6-8-2020

175,31

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R Poynter

The Handbook of Mobile Market Research – Tools and Techniques for Market Researchers

gebondenEngels9781118935620 29-8-2014

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer

35,59

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Service Management and Marketing Principles

PaperbackEngels9781032749655 7-6-2024

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences. Meer

60,15

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Viriya Taecharungroj

Strategic City Branding

GebondenEngels9781032958989 28-1-2025

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. Meer

80,45

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CCPS

Recognizing and Responding to Normalization of Deviance

gebondenEngels9781119506713 30-11-2018

153,17

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GV Smith

Trademark Valuation, Second Edition – A Tool for Brand Management

gebondenEngels9781118245262 17-1-2014

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer

118,64

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JS McKean

Customer′s New Voice – Extreme Relevancy and Experience through Volunteered Customer Information

gebondenEngels9781119002321 14-11-2014

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer

49,42

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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