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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349521081 10-11-2005
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349523573 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349957989 28-4-2018
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.  Meer
135,19
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
24,65
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781400219445 26-11-2020
Too many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers.  Meer
27,43
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781137444202 9-12-2014
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.  Meer
55,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119417019 8-12-2017
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would–be customers.  Meer
27,43
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
63,24
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138027367 9-4-2015
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.  Meer
291,07
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138383371 23-8-2018
No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so.  Meer
70,32
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781285858340 8-1-2015
Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.  Meer
132,51
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349145669 1-1-1998
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349164288 1-1-1980
183,99
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PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
Verwachte levertijd ongeveer 9 werkdagen
95,63
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349305377 30-7-2009
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349103546 1-1-1990
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349321780 28-11-2012
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499885 18-8-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
37,59
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
255,69
Verwachte levertijd ongeveer 11 werkdagen

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