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Simon Anholt

Competitive Identity

paperbackEngels9781349352432 27-8-2016

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. Meer

64,25

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Elaine K. Harris

Customer Service: Pearson New International Edition

PaperbackEngels9781292040356 8-11-2013

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. Meer

81,34

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Marketing with MyMarketingLab Pack

paperbackEngels9781292064871 5-3-2014

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Meer

86,14

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L. Qixun Siebers

Retail Internationalization in China

paperbackEngels9781349332816 19-7-2011

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. Meer

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

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Retail Management, Global Edition

PaperbackEngels9781292214672 5-10-2017

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Meer

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S. Vandermerwe

Breaking Through, 2nd Edition

paperbackEngels9781349484195 1-1-2014

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. Meer

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Real Luxury

paperbackEngels9781349484232 1-1-2014

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Meer

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Michael R. Solomon

Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292318219 6-11-2019

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer

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International Marketing and Purchasing

paperbackEngels9781349054770 1-1-1981

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D. Cook

Lived Experiences of Public Consumption

paperbackEngels9781349354849 1-1-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

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The Strategic Dimensions of Environmental Management

paperbackEngels9781349145669 1-1-1998

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. Meer

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Organizational Strategy and Technological Adaptation to Global Change

paperbackEngels9781349146048 1-1-1998

Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer

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M. Beverland

Building Brand Authenticity

paperbackEngels9781349368440 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

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Principles of Marketing

PaperbackEngels9781292354996 23-7-2020

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Meer

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Lisa Nirell

The Mindful Marketer

paperbackEngels9781349481569 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

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J. Wan

Consumer Casualties

paperbackEngels9781349481835 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

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Reverse Psychology Marketing

paperbackEngels9781349353545 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

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Merlin Stone

Marketing and Economics

paperbackEngels9781349164288 1-1-1980

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