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Uché Okonkwo

Luxury Online

paperbackEngels9781349364176 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

78,31

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Kenneth A. Loparo

Performance Measurement of New Product Development Teams

paperbackEngels9781349364855 18-12-2008

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. Meer

64,25

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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

64,25

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Marketing in Evolution

paperbackEngels9781349140916 3-7-1996

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. Meer

183,74

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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

64,25

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M. van Dijk

Sensory Marketing

paperbackEngels9781349366491 21-5-2009

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. Meer

57,22

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S. Gunelius

Building Brand Value the Playboy Way

paperbackEngels9781349367559 16-9-2009

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. Meer

64,25

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Marketing

PaperbackEngels9781292227191 15-7-2019

“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion. Meer

93,34

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U. Okonkwo

Luxury Fashion Branding

paperbackEngels9781349356577 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

71,28

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Norman Hart

Strategic Public Relations

paperbackEngels9781349134830 1-1-1995

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Meer

64,25

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Crawford

Kindly Review: The Secret to Giving and Receiving Feedback to Make Your Ideas Great

gebondenEngels9781394182879 27-6-2023

32,79

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,26

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Marketing of High-Technology Products and Innovations

PaperbackEngels9781292040332 1-11-2013

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Meer

106,54

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G. Mazzalovo

Brand Aesthetics

paperbackEngels9781349340552 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

141,57

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

127,51

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

64,25

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Michael Solomon

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

PaperbackEngels9781292153209 26-7-2017

95,01

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World Heritage and Tourism

GebondenEngels9781138583603 4-6-2019

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Meer

71,56

Verwachte levertijd ongeveer 11 werkdagen

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Marketing 2016

PaperbackEngels9781285858340 8-1-2015

Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Meer

131,66

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Michael Levens

Marketing: Defined, Explained, Applied

PaperbackEngels9781292042220 1-11-2013

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer

88,54

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