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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783030107338 19-2-2019
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.  Meer
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gebondenEngels9783030590840 27-10-2020
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short.  Meer
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GebondenEngels9781933596259 20-4-2006
Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.  Meer
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PaperbackEngels9781907794179 30-6-2023
A different and entertaining way of looking at the key drivers of successful marketing.  Meer
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GebondenEngels9781907794278 7-11-2012
A timely manifesto for change and success in today's rapidly evolving advertising industry.  Meer
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How the New Muslim World is changing and influencing the world of business and branding.  Meer
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76 inspiring stories about marketing - and the memorable lessons we can learn from them.  Meer
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PaperbackEngels9781909116610 9-5-2016
In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews!  Meer
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gebondenEngels9783030861056 13-11-2021
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
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paperbackEngels9783030861087 13-11-2022
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
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gebondenEngels9783030339258 3-12-2019
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches.  Meer
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paperbackEngels9783030339289 3-12-2020
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches.  Meer
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paperbackEngels9783030425470 18-9-2021
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.  Meer
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gebondenEngels9783030107932 15-3-2019
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing.  Meer
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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry.  Meer
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paperbackEngels9783030477639 14-5-2020
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).  Meer
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gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
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This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market.  Meer
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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.  Meer
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