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Pagina 29 van 3.743 resultaten
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gebondenEngels9780333720974 18-6-1998
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780357721292 27-6-2023
119,40
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780357721407 17-8-2022
124,07
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333660638 5-3-1997
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.  Meer
69,98
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
102,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
155,87
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333739075 3-9-1998
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598924 20-6-1995
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333607305 17-8-1994
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333192375 1-5-1976
29,15
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333716298 24-11-1999
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333992869 4-2-2003
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333570135 28-7-1994
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates.  Meer
112,23
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333746271 12-4-1999
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760895 24-9-1999
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333736258 5-11-1998
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen

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