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GebondenEngels9781446252635 8-10-2015
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.  Meer
307,07
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781420256383 19-1-2011
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career.  Meer
103,47
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781446256145 6-3-2023
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
221,55
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781442244887 1-3-2017
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.  Meer
138,05
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412921206 2-3-2006
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise.  Meer
61,01
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781408073681 19-2-2013
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.  Meer
99,14
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781441953735 5-11-2010
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781446273265 25-9-2013
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.  Meer
1.066,23
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781138412231 27-7-2017
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412293 27-7-2017
For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling.  Meer
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
254,44
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412415 27-7-2017
Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy.  Meer
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412545 27-7-2017
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138416529 15-11-2017
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car.  Meer
240,36
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138142671 30-3-2016
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives.  Meer
188,54
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138334762 1-6-2020
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.  Meer
240,36
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138032187 4-1-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value.  Meer
155,88
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138133655 2-11-2015
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.  Meer
246,25
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137278517 1-8-2013
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen

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