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Advances in Chinese Brand Management

paperbackEngels9781349957996 29-6-2018

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. Meer

171,79

Verwachte levertijd ongeveer 9 werkdagen

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

122,99

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

49,79

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C Gronroos

Service Management and Marketing – Managing the Service Profit Logic 4e

paperbackEngels9781118921449 10-7-2015

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. Meer

79,87

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,30

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

41,15

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Jeb Blount

Virtual Selling

gebondenEngels9781119742715 7-9-2020

31,47

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A Will

Launching & Building a Brand For Dummies

paperbackEngels9781119748038 7-3-2022

28,68

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GF Goodman

Engagement Marketing – How Small Business Wins in a Socially Connected World

gebondenEngels9781118101025 27-4-2012

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you′ve always relied on word–of–mouth referrals to grow your business. Meer

27,30

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D Rothman

Lead Generation For Dummies

paperbackEngels9781118816172 9-5-2014

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Meer

28,68

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Randy Gage

Direct Selling Success

paperbackEngels9781119594550 27-8-2019

25,91

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. Dummies

Selling All–in–One For Dummies

paperbackEngels9781118065938 3-2-2012

Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer

32,84

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T Spitale

The Accidental Marketer – Power Tools for People Who Find Themselves in Marketing Roles

gebondenEngels9781118797419 7-5-2014

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer

27,30

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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

43,92

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Storyscaping

gebondenEngels9781118823286 8-4-2014

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer

32,84

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Amos Schwartzfarb

Sell More Faster

gebondenEngels9781119597803 8-10-2019

30,08

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K Robson

Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage

gebondenEngels9781118345566 16-11-2012

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer

35,61

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D. Sutton

Globalizing Ideal Beauty

paperbackEngels9781137021007 7-8-2012

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

122,99

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L. Gill

Capture the Mindshare and the Market Share Will Follow

gebondenEngels9781137278517 1-8-2013

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Meer

43,69

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Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales