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paperbackEngels9781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292434544 15-11-2022
For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292433196 19-1-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
66,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349038091 1-1-1979
127,62
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138915336 20-6-2017
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.  Meer
217,24
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349145669 1-1-1998
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292227191 15-7-2019
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion.  Meer
93,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292214672 5-10-2017
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481835 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
220,70
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47,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349957989 28-4-2018
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.  Meer
141,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349957996 29-6-2018
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars.  Meer
169,83
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071539 30-9-2002
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402072673 31-10-2002
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
33,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349956722 7-8-2018
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
50,23
Verwachte levertijd ongeveer 9 werkdagen

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