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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783030944469 23-3-2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
141,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030627805 24-2-2021
This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems.  Meer
96,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030393816 21-5-2021
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030659257 13-2-2022
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,37
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paperbackEngels9783030488123 14-7-2021
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.  Meer
155,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030740641 18-8-2021
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030505653 5-11-2021
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319166605 31-3-2015
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319098548 31-10-2014
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
20,36
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781950647927 22-7-2021
37,58
Verwachte levertijd ongeveer 8 werkdagen
80,29
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781948426541 4-7-2023
171,92
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9783030107338 19-2-2019
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.  Meer
72,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030542078 13-11-2021
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030633752 26-3-2021
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030159986 18-4-2019
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.  Meer
168,99
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paperbackEngels9783030100759 4-1-2019
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
78,99
Verwachte levertijd ongeveer 9 werkdagen

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