Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Krzysztof Kubacki

Ideas in Marketing: Finding the New and Polishing the Old

paperbackEngels9783319364711 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

240,99

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Hind Benbya

Exploring the Design and Effects of Internal Knowledge Markets

paperbackEngels9783319145167 19-2-2015

This book investigates the design and implementation of market mechanisms to explore how they can support knowledge- and innovation management within firms. Meer

60,99

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Adoption of Innovation

gebondenEngels9783319145228 21-4-2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369204 29-10-2016

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Strategic Agility in Dynamic Business Environments

gebondenEngels9783031586569 11-5-2024

Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. Meer

144,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

paperbackEngels9783319369563 15-10-2016

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Risk Analysis of Natural Hazards

paperbackEngels9783319374215 23-8-2016

This volume investigates the interdisciplinary and cross-cutting challenges in the risk analysis of natural hazards. It brings together leading minds in engineering, science, philosophy, law, and the social sciences. Meer

120,99

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Responsible Product Innovation

gebondenEngels9783319684505 21-11-2017

This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Meer

180,99

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Design Thinking Research

gebondenEngels9783319013022 3-9-2013

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. Meer

216,99

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Stig B. Taps

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014

paperbackEngels9783319379906 27-8-2016

The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more. Meer

360,99

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Jonathan P. Allen

Technology and Inequality

gebondenEngels9783319569574 11-7-2017

This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity. Meer

78,78

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Business-to-Business Marketing Communications

gebondenEngels9783319587820 17-7-2017

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer

71,71

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Mergers and Acquisitions

gebondenEngels9783319605036 16-8-2017

This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Meer

84,99

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Computational Morphologies

gebondenEngels9783319609188 17-10-2017

This book represents an invaluable and up-to-date international exchange of research, case studies and best practice to tackle the challenges of digital technology, computer-aided design, 3D modeling, prototyping machines and computational design. Meer

120,99

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Innovating in Practice

gebondenEngels9783319433783 21-11-2016

The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. Meer

180,99

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Leadership Today

gebondenEngels9783319310343 7-9-2016

This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. Meer

144,99

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