ROI Fundamentals – Why and When to Measure Return on Investment

Acknowledgments from the Editors.
<p>Preface: The Realities of ROI.</p>
<p>Chapter 1: A Brief Description of the ROI Methodology.</p>
<p>Evaluation Levels: A Beginning Point.</p>
<p>Evaluation Planning.</p>
<p>Data Collection.</p>
<p>Isolation of Program Effects.</p>
<p>Data Conversion.</p>
<p>Intangible Benefits.</p>
<p>Program Costs.</p>
<p>Return on Investment Calculation.</p>
<p>Reporting.</p>
<p>Case Study.</p>
<p>Final Thoughts.</p>
<p>Chapter 2: Why ROI?</p>
<p>Progress and Status of ROI.</p>
<p>Why ROI?</p>
<p>Concerns About Using ROI.</p>
<p>Barriers to ROI Implementation.</p>
<p>Benefits of Using ROI.</p>
<p>ROI Best Practices.</p>
<p>Final Thoughts.</p>
<p>Chapter 3: Who Should Use the ROI Methodology?</p>
<p>The Typical Organization.</p>
<p>The Typical Program.</p>
<p>Signs That an Organization Is Ready for the ROI.</p>
<p>Methodology.</p>
<p>Taking a Reactive Versus a Proactive Approach.</p>
<p>Final Thoughts.</p>
<p>Chapter 4: How to Build a Credible Process.</p>
<p>The Evaluation Framework.</p>
<p>The Process Model.</p>
<p>The Operating Standards: Guiding Principles.</p>
<p>Case Applications and Practice.</p>
<p>Implementation.</p>
<p>Final Thoughts.</p>
<p>Chapter 5: Inhibitors of Implementation.</p>
<p>Barriers to Implementation.</p>
<p>ROI Myths.</p>
<p>Next Steps.</p>
<p>Final Thoughts.</p>
<p>ROI Quiz.</p>
<p>Quiz Answers.</p>
<p>Chapter 6: Planning for Evaluation.</p>
<p>Establishing Purpose and Feasibility.</p>
<p>Developing the Planning Documents.</p>
<p>Conducting the Planning Meeting.</p>
<p>Identifying Data Sources.</p>
<p>Final Thoughts.</p>
<p>Appendix.</p>
<p>Index.</p>
<p>About the Authors.</p>