Boundary-Spanning Marketing Organization
A Theory and Insights from 31 Organization Theories
Paperback Engels 2012 2011e druk 9781461438182Samenvatting
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Specificaties
Lezersrecensies
Anderen die dit kochten, kochten ook
-
Merlijn Ballieux€ 29,50 -
Stephen Covey€ 27,50
-
Nadia van der Vlies€ 28,75
-
Zeger van der Wal€ 19,95
-
Dominique Haijtema€ 29,95
-
Margreet Oostenbrink€ 27,50
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan