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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. Meer
What is international Business? Is the international business research agenda running out of steam? These and other key questions are answered in this influential book which points to a definitive statement on International Business. Meer
Provides an introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research. This book offers: guidance on the best way to approach research; a focus on finding research topics and developing them in to dissertations; and essential help in forging critical reading skills. Meer
Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. Meer
Tackle the core component of your Management and Administration T Level head on with this comprehensive textbook published in association with City & Guilds. Meer
Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Meer
We live in a globally interconnected but economically divided world where internationally linked businesses can play a significant role in helping and/or obstructing the development of impoverished countries. Meer
Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Meer
Communicating in Global Business Negotiations presents a new method for the study of communication and negotiation in international interactions and provides students with the knowledge to conduct negotiations from a geocentric framework by integrating communication and international business perspectives. Meer
In the study of entrepreneurship there has been little interaction between economic theory and history. For the first time a single volume combines analyses of leading specialists from both disciplines. Meer
Most historical studies of entrepreneurship lack a theoretical and comparative approach. For the first time a single volume combines a comparison of seven national experiences. Meer
This book shifts the debate on knowledge transfers within multinational corporations (MNCs) back to its core: How can we increase the effectiveness of cross-boarder transfers of knowledge? Meer
Bestselling author Michael Backman here draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes. Meer
This book provides insight into the emerging global knowledge village dialectic. Global perspectives produce a new world view on specialized knowledge as the unit of reference for stocks and flows of the hybrid good: the building blocks of the knowledge economy. Meer
Business opportunity is defined as the driving force that creates entrepreneurship, change and growth in both SMEs and multinational firms. Business networks provide opportunities and competitive advantage but they also impose constraints on firms. Meer
Process planning detennines how a product is to be manufactured and is therefore a key element in the manufacturing process. It plays a major part in detennining the cost of components and affects all factory activities, company competitiveness, production planning, production efficiency and product quality. Meer
This book highlights the evolution of the thinking on the multinational subsidiary over a quarter of a century, from the early concerns about the 'branch plant syndrome' to very current topics relating to the Multinational Enterprise as a differentiated corporate network and its role in innovation and entrepreneurship. Meer
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