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gebondenEngels9781137278630 15-11-2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person.  Meer
33,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137333315 19-11-2013
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119748038 7-3-2022
28,68
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paperbackEngels9781349352371 27-8-2016
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349354849 1-1-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349356577 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349366491 21-5-2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.  Meer
58,33
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paperbackEngels9781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349444571 1-1-2013
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349444595 1-1-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
74,19
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paperbackEngels9781349446636 1-1-2013
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349448401 20-9-2013
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349956722 7-8-2018
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402075148 31-7-2003
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
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47,72
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142,95
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paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781403972125 1-1-1995
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,99
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
226,05
Verwachte levertijd ongeveer 16 werkdagen

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